Oracle Data Cloud
An event-specific shirt is equal parts eye candy and advertisement
Every year, Oracle Data Cloud hosts Hackathon—an internal team-building event for employees to socialize, learn new skills and network with coworkers from across the country. It is held in a different location every year, with event-specific artwork. The event’s organizers aim to make it clear that Hackathon is not just for developers, and that it is as much a creative opportunity as a technical one. They come to use for a visually-compelling design that functions as both an eye-catching shirt and a logo for the event.
Knowing that the event has both creative and technical characteristics, we feel free to explore a wide variety of styles, influences and concepts. From simple, purely typographic solutions to intricate, illustrative options, the graphics we present appeal to the full gamut of attendees and personalities. While the designs vary widely, we focus primarily on the company’s brand palette and typography to create consistency between the different options and to allow the design to fit in with other visuals during the event.
The final, chosen design visually expresses each Hackathon event’s duality. 2018’s concept of “left-brain/right-brain” served as a vehicle for the unity that Oracle Data Cloud wanted to create among attendees while also acknowledging their distinct dispositions. 2019’s design connects typographic forms with electrical schematics, emphasizing structural balance. True to ODC’s brand, the typography is minimal and refined. Hackathon brings together employees from all departments, and the shirts serve as souvenirs of shared experiences for the event’s attendees.