The Data Hotline Brand Identity

Delin Design partners with Oracle, the world leader in data-driven solutions for business, on a host of marketing initiatives that support the data cloud services division. On this occasion, Oracle asked for help with capturing the attention of digital advertising executive customers– the people who help brands find targeted advertising opportunities across all digital media. Oracle’s goal was to maintain their status as the #1 brand of choice for fast, free RFP support.

Delin Design stripped away all but the essentials for this digital ad series: strong headlines, clean photos and to-the-point copy were all specifically designed to capture and retain the attention of these (generally younger) digital media buying pioneers. “What we knew was that these buyers work hard and play hard. They are bombarded daily by ads from competitors. Our goal was to present Oracle as a super easy and reliable resource…the perfect complement to the fast-paced lives these reps lead.”

Oracle is at the forefront of digital advertising innovation, helping brands understand how personalized messaging results in higher rates of return. The success of this ad series is further proof of that online marketing tenant. “The beauty of this campaign is its flexibility: there are endless ways to play out this campaign theme which makes it easy, fast and cost-effective to test copy and change out messaging.”