MEDITECH

"Expanse" Brand Consulting

We run on a partner-first platform.

The Opportunity

Our work is built on what clients need from us. Not the other way around. When MEDITECH, an electronic healthcare records software & services company, needed help introducing Expanse, its new EHR web platform, we were ready. Right now, the medical field is undergoing rapid growth, with new EHR platforms emerging regularly. Expanse required an impactful visual identity to set it apart in a crowded market. MEDITECH looked to us as creative partners who could extend the capability of their in-house design team, which is exactly what we did.

Our Approach

As a partner working in an advisory capacity, we helped the MEDITECH team work through a creative approach that delivered results. We started by identifying the goals and values inherent in the product, and then using that brand-specific DNA as a guidepost to create a big idea. Together, we hashed though everything from mood boards to concepts, continually reviewing the team’s work as it progressed. We drew on years of experience to share relevant insights into logos, typography, and imagery as the Expanse identity took shape.

Result

MEDITECH announced their new EHR platform—and rolled out Expanse—at the 2018 HIMSS (Healthcare Information and Management Systems Society) Conference, a critical venue for connecting with the physicians and medical professionals who will use the platform. The launch has been successful, with immediate, positive feedback. It’s worth noting that Expanse’s identity is powered by ideas that are big & deep enough to grow with the platform in the coming years. So, positive feedback can keep on coming.
MediTech Expanse Brand Identity Consulting: Full-Color Logo
MediTech Expanse Brand Identity Consulting: White Logo
MediTech Expanse Brand Identity Consulting: Primary Color Palette
MediTech Expanse Brand Identity Consulting: Secondary Color Palette
MediTech Expanse Brand Identity Consulting: Typograpghy Specimen

“We engaged Delin Design as creative consultants for the launch of our newest platform, and their input on our branding and design proved to be invaluable. Nothing beats an objective view, and Delin’s experience, knowledge, and support were second to none.”

—Christine Parent, Associate VP of MEDITECH

MediTech Expanse Brand Identity Consulting: Homepage on Tablet in Medical Setting

Expanse Website Homepage

MediTech Expanse Brand Identity Consulting: Helen Waters Speaking at 2018 HIMSS Conference

Helen Waters, MEDITECH's Executive VP, Speaking at the 2018 HIMSS Conference

MediTech Expanse Brand Identity Consulting: 2018 HIMSS Conference Rollup Banner

Rollup Banner at the 2018 HIMSS Conference

“From early creative brainstorming sessions to the rollout of our newly-branded marketing materials, Delin ensured that our company was in the best position to succeed.”

—Christine Parent, Associate VP of MEDITECH

MediTech Expanse Brand Identity Consulting: Social Media – Twitter Post #3

Social Media Post Series Designed & Produced by MEDITECH

MediTech Expanse Brand Identity Consulting: Social Media – Twitter Post #1
MediTech Expanse Brand Identity Consulting: Social Media – Twitter Post #2
MediTech Expanse Brand Identity Consulting: Social Media – Twitter Post #4
MediTech Expanse Brand Identity Consulting: Social Media – Twitter Feed on a Mobile Phone

See the Expanse brand in action on MEDITECH's website!