Brand Identity & Website
A modern approach that disrupts an outdated process.
LeasePilot’s platform accelerates the process of closing leases with automated drafting and revisioning. The company streamlines commercial leasing documentation, allowing businesses to close leases in a third of the time. The old brand didn’t communicate the value the Boston-based company offered, and they needed a brand to match the expectations and sophistication of their clients. In addition to creating a new logo and color palette, we worked with them on a comprehensive style guide, an animated video introduction, a custom website and printed collateral.
Commercial leasing is a slow, laborious process by nature, but LeasePilot is changing the landscape through the speed and efficiency of its platform. We set out to convey their “classic meets modern” approach through a typographic style that mixes a traditional serif typeface with a modern sans-serif. With a series of vertical bars reminiscent of both a graph and an urban skyline, the brand’s vector graphics draw a direct connection between data and real estate. Using black and white photography coupled with ample white space, we underscored the simplicity of drafting and editing leases. A minimal primary palette serves to punctuate the impact LeasePilot makes on businesses, with a secondary palette functional enough for interface design.
After developing a full understanding of their business and needs, we developed a successful brand that is aligned with their values and content goals. With unified color, typography and imagery, LeasePilot’s new brand and website show how the company is revolutionizing leasing automation. For a company that’s built its reputation on bringing groundbreaking modern functionality to a traditional practice, the brand solidifies the company’s value and place in the commercial real estate market. With a detailed style guide, LeasePilot’s team has the criteria to interpret and create brand imagery with confidence. The company is well-positioned to continue its upward trajectory in the coming years as their customer base grows!