Hasbro Lifespan

The Healing Arts: Inspire 2017

  • Brand Development
  • Rethink Healing.

    When research shows that the arts help kids cope with stress from illness or injury, we think “Let’s make this happen. Now.”

    The Opportunity

    For 15 years, The Healing Arts has been bringing the power of creative expression—music, drawing, dance, and more—to children and families coping with illness or injury at Rhode Island and Hasbro Children’s hospitals. Along the way, a realization emerged: the arts are an essential, not an alternative, part of patient care. This recognition is a leap forward. With it comes another big step: raising funds to give the program a secure future.

    Delin Design was asked to donate to program’s first fundraiser. Check writing, we knew, would not be enough. We wanted to be all-in. We offered to create an integrated communications campaign. The audience—from hospital employees to potential donors to regional news outlets—is broad. The message, however, has a singular focus: On October 19th, we are gathering to support the The Healing Arts, please join us!

    Our Approach

    We created an identity to capture the program’s hopeful purpose. Bright colors and simple typography convey creativity and reassurance. Small details like the lined type treatment speak to the program’s creative mission—and our passion for it.

    An integrated communications strategy was developed, launching with awareness building and transitioning to fundraising. For awareness objectives, we developed letterhead, bill stuffers, educational one-pagers, comprehensive press kit, and video. We also extended the creative into the stair risers at the Providence Art Club. For fundraising we created save-the-date/invitation emails and a program guide appeal.

    Reworking a traditional program guide was also a key goal. How could we evolve it from what is typically a throw-away? Our guide will use art and story to continue the dialogue, as well as auction items and sponsors. Because, opening minds to what this program can do isn’t a one-time message.

    Result

    Even with the event still two weeks out, the response has been fantastic. We set a high goal—raise $20,000!—and we are on track. The Healing Arts program, as well as the event itself, has received extensive media coverage from NBC affiliate WJAR, which also joined as a lead sponsor along with Rhode Island Medical Imaging. Almost a dozen other sponsors have also answered the appeal for help. In addition, close to 100 auction items have been donated for silent auction. And since the day of the event is set for October 19th, tickets are still available. If you’d like to sponsor, attend, or learn more, please click on the link below.

    Learn more about this program

    Hasbro Healing Arts: Inspire 2017 Full Color Logo
    Hasbro Healing Arts: Inspire 2017 White Logo
    Hasbro Healing Arts: Inspire 2017 Primary Color Palette
    Hasbro Healing Arts: Inspire 2017 Secondary Color Palette
    Hasbro Healing Arts: Inspire 2017 Typography
    Hasbro Healing Arts Inspire 2017 – Save the Date Cover & Invitation

    Save the Date

    Hasbro Healing Arts Inspire 2017 – Back Side of Flattened Save-the-Date
    Hasbro Healing Arts Inspire 2017 – Front Side of Flattened Save-the-Date
    Hasbro Healing Arts Inspire 2017 – Invitation, Envelope & RSVP

    Invitation & RSVP Card

    Hasbro Healing Arts Inspire 2017 – Cover of Folded Invitation
    Hasbro Healing Arts Inspire 2017 – Back Side of Folded Invitation
    Hasbro Healing Arts Inspire 2017 – Press Kit Interior

    Press Kit

    Hasbro Healing Arts Inspire 2017 – Press Kit Folder Exterior
    Hasbro Healing Arts Inspire 2017 – Press Kit Interior Detail
    Hasbro Healing Arts: Inspire 2017 Email Invite Design

    Email Invitation

    Hasbro Healing Arts: Inspire 2017 Logo Pins

    1" Buttons

    Hasbro Healing Arts Inspire 2017 – Event Attendees

    Event Attendees

    Hasbro Healing Arts Inspire 2017 – Stairs

    Staircase Decals

    Hasbro Healing Arts Inspire 2017 – Stairs Detail
    Hasbro Healing Arts Inspire 2017 – Sponsor Rollup Banner

    Sponsor Rollup Banner

    Hasbro Healing Arts Inspire 2017 – Silent Auction Sign

    Silent Auction Sign